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When anyone hears the word “database”, the mind tends to shift to the images of room size computers like in “War Games”. Apple is trying to squash this image and open up the use of databases to the public.

Business Week reports, “Getting a database to do anything useful requires some programming skill…FileMaker, a division of Apple (AAPL), is out to change that with Bento.”

One visit to the Bento site and it’s easy to see how FileMaker is catering to the Mac community. At first glance the opening image looks more like an online ad for iTunes, than a database. The reason for that is all of your databasing will be done with dragging and dropping instead of code. Another cool feature of Bento, is it will be fully customizable in terms of color and themes. Finally, and probably the most important component to Bento, is that it automatically connects to Mac OS X Address Book and iCal. So all of your contacts, and imporant dates will instantly transfer over to Bento once it’s installed.

While Bento may not provide all the intricacies that a more advanced database would, the price tag is only $50. Also, you’ll be able to do your databasing in pink (*programming nerds around the world shudder).

Posted in Software |