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Apple Sponsors In The Piston Cup Circuit


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I went to see Pixar’s “Cars” on Friday. It was a tremendous movie. At the beginning, I thought it would be hard to watch these cars as people. By it didn’t take long to feel attached to these great characters. The part when James Taylor is singing can even be a bit emotional.

In the opening race of the movie, I thought I caught a glimpse of an Apple car. I thought it strange because there is no other product placement in the whole movie. So, when I got home I grabbed the movie on line (for research sake) and sure enough, there is the Apple car. And even more fitting, the number on the car was 84. Pretty cool!

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69 Responses to “Apple Sponsors In The Piston Cup Circuit”

  1. EssPea | Photography Says:

    Very nice catch.

  2. blake Says:

    Uh, ’84 was also when Apple introduced Macintosh
    ’86 was the year Pixar started (or when Luxo Jr. was released)
    I know the king was supposed to be “Richard Petty”, but “43″ – first disney something?
    ’95 was toy story.

  3. Thirsty Ferret Says:

    Well spotted!

    It is unusual to see product placement in a Disney movie… 0_o

  4. josh Says:

    I’m wondering why it’s eyes are closed? (please don’t scratch my durable polycarbonate body, please don’t scratch…)

    All joking aside, I like the looks of the Apple car. True to the Apple Aesthetic.

  5. Jeremy Johnson Says:

    While you’re doing your “research”… I believe there was a very fast pan of the birds from “For the Birds”. I forget exactly where, (near the beginning?) but they were still on the wire. Care to post that? :-)

  6. TheDude Says:

    Where did you go to see it that it had navigation controls on the screen?

  7. TheDudeisStupid Says:

    Ummm… he grabbed the movie online. Those screen controls are in the application he was using to watch the downloaded film.

  8. James Hare Says:

    43 was Richard Petty’s number. The number still belongs to the car driven by Bobby Labonte for Richard Petty Enterprises. If you have a race car with the number 43, you’re referencing Richard Petty. Nuff said.

  9. Tre Says:

    You also hae to have Quicktime Pro to be able to watch the movie in full screen.

  10. Julius Says:

    I saw the birds too! I don’t remember where, but I remember the pan as well as the distinct noise they made as they zoomed by.

    Come to think of it… I’m sure there were a lot of stills that passed right by. Anybody up for going throught the movie frame by frame? :)

  11. jeremy Says:

    One of my favorite things about the movie was the drive-in scene during the credits.

  12. Radical Bender » Can’t Trust That Day Says:

    [...] If you read my previous post about Cars, here are some articles I found about the litary of inside jokes. Article 1, Article 2. And apparently, Apple is a sponsor in the movie as well. (last one via digg) [...]

  13. Josh Says:

    I found an error (in the trailer at least). When Lightning McQueen does a donut and spins out on the classic car (forgot his name) his number is backwards, in other words, it was like a mirror of the actual frame.

    I would link to a screenshot but I can’t stream media at work.

  14. Winston Says:

    During the first flyover of the Los Angeles speedway, you can see two cars spitting off the top of the stadium. It was one of the funnier parts of the movie for me…

  15. pedro Says:

    Not only is that car’s number referencing richard petty, but that car itself is his 1970 superbird.
    http://www.allpar.com/images/models/Petty-003.jpg
    Pretty neat/

  16. nick Says:

    its not product placement really, im sure apple didnt pay for the little spot. remember steve jobs does (did?) own pixar.

  17. Dave Says:

    The 43 car is Richard Petty’s 1970 Superbird. The car was a high speed development from Plymouth and only about 2000 were made to allow it to be called a stock car.

  18. Michael Says:

    Check me on this, but on the topic of subtle product placement…

    While it goes by VERY quickly, in Akeelah and the Bee (currently in theaters), in rapid sequence showing Akeelah flipping through the dictionary learning new words, the word “iPod” appears at the top of one of the dictionary pages.

  19. Apple Computer Sponsors In The Piston Cup Circuit (Picture) - The Digg Effect - Search for Diggs or get Dugg Says:

    [...] As you watch the racing in Pixar’s “Cars”, keep an eye on the blazing white “84″ car.read more | digg story [...]

  20. Leopold Porkstacker Says:

    Nice find! I haven’t seen the movie yet (will probably wait for Netflix to offer it), but I have been pretty good at spotting Apple branded products in movies as well as interface designs that were obviously created around the OS9/OSX GUI. Meanwhile, lower budget products show Windoze PCs.

    -he who stacks pork

  21. bobbi Says:

    the birds thing was on the highway when lightning and Mack are on their way to cali.

  22. Blogtacular » Blog Archive » Apple Computer Sponsors In The Piston Cup Circuit (Picture) Says:

    [...] read more | digg story [...]

  23. snafu Says:

    The birds from “For the Birds” were when “Lightning” and “MACK” were driving across the country. It was not night yet. There were about 5-6 birds in the middle of the wire, and you could hear them making their silly noises.

    I’m pretty sure there was a bunch of pixar references throughout the movie (not talking about the obvious drive-in ones). This must be because of 20th anniversary.

  24. C.B.Leslie Says:

    Even though pixar for some strange reason credits intel with their rendering platforms. I don’t see why they would. I know pixar uses final cut for there cut logs, but that’s about it.

  25. Car 84 at ntitletoluv Says:

    [...] Cars is not showing in Hong Kong until July. I hate it, because we have to wait till the kids get out from school! Damn it! So, I was browsing online and they spot a car with a little extra on it! Thought that was cool. And found a song by James Taylor called Our Town from the movie, beautiful song! [...]

  26. pres.umptuo.us » Blog Archive » Apple Sponsors In The Piston Cup Circuit Says:

    [...] Apple Sponsors In The Piston Cup Circuit. [...]

  27. chahi Says:

    @ C.B.Leslie

    Pixar has a massive renderfarm that does all the calculations which give you each individual frame of animation. THOSE computers are racks and racks of Intel Xeon processors (1024 dual core processors @2.8 Ghz).

  28. Targuman Says:

    “The King” was not only an homage to Petty, the voice was Petty himself! (And Jr. was Dale Earnhardt, Jr.)

    My review (fwiw), is here http://www.targuman.org/blog/2006/06/get-in-your-car-and-go-see-cars.html

  29. Staci Says:

    Instead of “Goodyear” on the blimps and tires, they say “Lightyear”. Most definately a Pixar & Toy Story reference.

  30. nuzzaci links for 2006-06-12 Says:

    [...] Apple Sponsors In The Piston Cup Circuit [...]

  31. .: UNEASYsilence :. » Naturally, Apple’s car sponsorship in Pixar’s Cars Says:

    [...] I’m not at all suprised that Apple snuck its logo on to one of the race cars in the Piston Cup (Pixar’s Cars) [via]. Coincidence I think not, but it was pointed out that the vehicle number is ‘84′. As in 1984, the founding of Apple Computers ergh Mac. [...]

  32. www.nokimi.idv.tw » Cars裡的Apple復活節彩蛋 Says:

    [...] Pixar果然還是Apple集團中的一份子,眼尖的freemacblog看到在Cars電影中隱藏了復活節彩蛋。也就是圖片中那台印有Apple logo的白色賽車。還沒看Cars的Apple fans可以在看電影時仔細找找。 [...]

  33. MacGrass » Blog Archive » 反斗車王有驚喜 Says:

    [...] Via FreeMacBlog [...]

  34. dragonhead08 Says:

    Not at all surpised. Apple=Steve Jobs.
    Steve Jobs=PIXAR.
    I’m surpised it didnt happen sooner.

  35. macprime.ch - Ticker » Blog Archiv » Apple Auto in «Cars» Says:

    [...] (von freemacblog.com, via fscklog.com) [...]

  36. marchism.org » Blog Archiv » carcameo. Says:

    [...] wie nett. freemacblog.com entdeckt ein macbookcar im ansonsten werbefreien cars. [...]

  37. Pixar Cars e la Mela Says:

    [...] Alla fine di agosto uscirà anche in Italia Cars il nuovissimo film della Pixar di Steve Jobs e, malgrado manchino ancora diversi mesi all’uscita europea, siamo già in grado di darvi una gustosa anticipazione. Infatti grazie al blog di Brian siamo ora al corrente di un divertente e curioso Easter Egg. Quale? Durante una delle corse del film Brian si è accorto che la macchina numero 84 è stata sponsorizata, per così dire, dalla Apple! [...]

  38. Mac Blog » Blog Archive » Cars e la mela Says:

    [...] Verso la fine di Agosto arriverà anche da noi in Italia l’ultimo film della Pixar, Cars. Lo scrittore di FreeMacBlog.com guardando il film si è accorto che la macchina numero 84 è sponsorizzata da Apple!!! [...]

  39. Cars e i Cicli di clock at Sirguich.net Says:

    [...] Update 2: Come non poteva esserci un Easter Egg sulla Apple!? Lo hanno trovato i ragazzi di MacFreeBlog.com : buttate un occhio sulla macchina numero 84 in questa cattura. Già il numero dice tutto! [...]

  40. Percy Says:

    I also caught the “For the Birds” clip. From what I saw, it was half fade into it near the beginning of the movie, after they left the first race for the tie braker in California. From what I remember, it was just showing some generic shots of them driving on the interstate and they faded the birds into it quickly. That made me laugh out loud. So did many other points in the movie.

    FYI: Anyway who has not seen it, STAY THROUGH THE CREDITS. I’m sure that’s unnecessary to mention with all the past Pixar movies. I almost fell out of my seat in the theatre at the end of the movie (The bit with the HUMMER was priceless).

  41. Maclantic - fréttir » Apple-bíll í Cars Says:

    [...] http://www.freemacblog.com [...]

  42. James Quinn Says:

    Actually there is considerable product placement in the movie. All those car badges (makes) you see are commercial deals. Lest you have any doubt, read the CNN interview with ‘voice’ John Ratzenberger.

    http://us.cnn.com/2006/SHOWBIZ/Movies/06/13/film.cars.pixars.player.ap/index.html

  43. Bradley Rex Says:

    I’ve seen quite a few people make reference to the lack of product placement. Am I the only one who noticed one main character was a very accuratly rendered Porsche, was refered to several times as a Porsche, had a prominent Porsche badge, when no other cars were identified this way? Was featured driving fast…sexy…etc, etc. It’s like saying there was no product placement in a Coke ad.

  44. klaus-apple Says:

    Bien por APPLE, va primero en ese fotometraje.
    Good for Apple!

  45. GourmetAnarchy Says:

    Here are the Birds in Cars, yes, it is the same ones from the short For The Birds

    It looks crappy, but it is the best I can get.

    http://img215.imageshack.us/img215/6190/copyofmvncarstsxvid01200017sc.jpg

  46. :: metablog v5 :: Says:

    [...] un buen ejemplo de product placement ejecutado por apple en el genial film de cars. se trata de las primeras escenas de la película y en ellas se ve fugazmente un coche muy particular: blanco, minimalista, con el logo de apple en su motor y un sugerente 84 en su carrocería. sin duda aparecerán cientos de cruces extraños y peculiaridades de la película en foros pero me quedo con esta, con la que a mi me ha llamado la atención. [...]

  47. Gigi Says:

    Referring to the above quote “he grabbed the movie online”??????

    HOW do you do that?? =) I would LOVE to grab this movie online!

    I wasn’t aware that there was any way to do this until it was officially released on video. PLEASE tell me how… We’ve already been to see it 5 times, and are working on making it number 6 this week. =) THANKS!!

    P.S. – I’m a Dale Earnhardt Jr. fan, too, and was hoping to catch a clip of his ‘car’ from the movie! =) Apparently it wasn’t used in ANY of the Disney/Pixar promotional material, though… I’ve been to every site that I could find about this movie!

  48. Paul Says:

    No product placement, eh? I think that the following products were nicely placed in the movie:
    VolksWagen
    Mazda
    Porsche
    Mack Trucks
    Jeep
    Ford
    Ferrari
    Hummer
    Fiat
    etc….

    Granted, that these aren’t “Coca-Cola” type sponsorships, but they are licensed designs and money would have changed hands for the vehicle designs to be included, and manufacturers would have had a say on how their designs were used.

  49. Apple News » Apple Computer Sponsors In The Piston Cup Circuit (Picture) Says:

    [...] As you watch the racing in Pixar’s “Cars”, keep an eye on the blazing white “84″ car.read more | digg story [...]

  50. Design Blog » Blog Archive » Apple’s stock car Says:

    [...] Finally got to view the movie Cars this past week. Tipped off earlier in the week by the freemacblog, I was on the look out for a very special car. Yes, the first Apple branded stock car doesn’t dissapoint. Looking like a white knight racing through the field, I can only have wished that Pixar used him/her more in the movie. Not much can be said about this cameo appearance other than to look out for it on DVD or on subsequent viewings in the theater. Makes you wish Pixar would put up some gallery shots of this beauty don’t you [...]

  51. grazitaly Says:

    Good for Apple!

  52. Design Blog Automk.com » Blog Archive » Apple’s stock car Says:

    [...] Finally got to view the movie Cars this past week. Tipped off earlier in the week by the freemacblog, I was on the look out for a very special car. Yes, the first Apple branded stock car doesn’t dissapoint. Looking like a white knight racing through the field, I can only have wished that Pixar used him/her more in the movie. Not much can be said about this cameo appearance other than to look out for it on DVD or on subsequent viewings in the theater. Makes you wish Pixar would put up some gallery shots of this beauty don’t you [...]

  53. Yvo_25 Says:

    I’ve send an e-mail to Pixar, and here is they’re answhere to it:

    Yvo,

    Thank you for writing Pixar Animation Studios.

    Before Pixar was bought by Disney in 2006, our CEO was Steve Jobs.
    Mr. Jobs is the founder and CEO of Apple and our two companies have a close relationship. This is why there was an Apple car in CARS.

    Best,

    Pixar Publicity Team

  54. G Says:

    I found this and then went back through it frame by frame. Apple car doesn’t always have his eyes closed. The screen cap just happens to be right towards the end when he blinks….still awesome though

  55. JS Says:

    It happens at 7 minutes and 17 seconds into the film, right after the pit stop scene. I ripped a copy of the DVD to my machine and that it the time that it shows up in with Quicktime.

  56. JS Says:

    It also seems to appear at 7:43 where the cars are going around the bend (bad description I know), but there is a white car with a dark spot on the hood there too.

  57.   Apple Cars by Smelly Cat Says:

    [...] | Via FreeMacBlog [...]

  58. Gentaltouch Says:

    Yeah, I know it’s been like a year since the movie came out, but would anyone know if or where I could find a toy of this 84 Apple car? I don’t think that they made one, but you never know.

  59. It’s called “Synergy” : Macenstein Says:

    [...] I can’t believe it lost! (pic via FreeMacBlog) [...]

  60. Dave Says:

    I kind of agree. I wonder what will have to change though for that to happen.

  61. Joey Says:

    I have the first cars video game-you can unlock movie scenes.The apple car is in”opening race”

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