Apple Stores Steal Windows Users
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Those Apple stores were apparently a really good idea - new data proves that “half of the 330,000 Macs sold in Apple’s stores were to people who were new to the Mac OS,” according to TechBlog’s Dwight Silverman.
“A 50 percent newbie rate is remarkable, but likely is not sustained across all of Apple’s sales channels,” he continues. “Chances are it’s lower online and certainly through its business resellers, but it may approach 50 percent in other retail outlets, such as Best Buy and what’s left of CompUSA.”
So it’s that human touch, it seems, that is making people take make the leap away from Windows. Of course, anybody who’s seen the Mac-PC commercials might have guessed that.
August 7th, 2007 at 9:19 am
Doug,
I don’t think Windows users are wandering into Apple stores, getting a warm/fuzzy sell job, then leaving after being anointed by “the human touch” with a MacBook under their arms. Instead, I think they are going to a place where they know they can get questions answered. They’re already of a mind to make a change when they walk in there. They may have done online research, or talked to friends with Macs, when they walk in.
Some may go in, talk to an Apple salesgeek, then go home and buy online, too.
Dwight.