Apple To Have Even Bigger Slice Of The Market
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Apple is on track to capture 12 percent of the U.S. personal computer market by 2011, more than double the share the company currently has, according to Gartner.
Gartner says some of Apple’s success is due the PC business lacking compelling, consumer innovation. It says Apple is capitalizing on the biggest trends, such as digital entertainment and photography.
The report says,” “Apple is challenging its competitors with software integration that provides ease of use and flexibility, continuous and more frequent innovation in hardware and software, and an ecosystem that focuses on interoperability across multiple devices (such as iPod and iMac cross-selling.)”