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A Blast From Apple’s Past

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I was browsing YouTube and somehow came across Apple’s first ever commercial. What I find funny about it, is that Apple is still focusing on the same core beliefs that the commercial represents. They’ve always done things their way, and have been different than other hardware/software makers.


Mac’s New Ads

Here are a couple of new Mac ads. The first one is an interesting take on Yoga, which might be a new way PC users vent frustration over Vista. The second is a spoof about a therapy session, where PC learns that it’s “not his fault”. Promoting Macbook Air

A Microsoftie turned blogger Nathan Weinberg on to something funny:

Check out this link: You’d expect it to take you to Microsoft’s website for Windows Server 2008, but instead it forwards to’s page showing off the Macbook Air. Looks like some Apple fan, possibly working for Symmetry Technical Consultants Inc. in Florida, bought the domain in October 2006 and is now using it to embarrass Microsoft. Wonder how they beat Microsoft to registering it.

That’s a good question. I wonder if Microsoft has any Apple related domains.

Mac Users More Liberal?

According to a study conducted by Mindset Media , Mac users are more open minded.

VNUNet reports:

The survey of 7,500 users revealed that people who are highly open minded or, in Mindset Media parlance ‘Openness 5s’, are 60 per cent more likely than the general population to have purchased a Mac.

These purchasers are also more liberal, less modest and “more assured of their own superiority than the population at large”, the company said.

I’m taking this information with a grain or two of salt, but it’s kind of interesting.

Mac Loses Speed Shootout

Cars, people, operating systems – you can test the speed of all these things. But the last category on my list doesn’t get as much attention as the other two, so Kevin Schmitt sought to remedy that by testing XP, Vista, and Tiger.

The test data is available on After Effects, but as for the results . . . XP did quite well. Schmitt writes, “While I’m not at all surprised that the Mac OS X version of After Effects CS3 didn’t keep up with either version of Windows, I am slightly disappointed that the results weren’t closer . . . . In any event, I look forward to adding Mac OS X 10.5 (Leopard) numbers into the mix once Apple deems it fit for release.”

Apple Stores Steal Windows Users

Those Apple stores were apparently a really good idea – new data proves that “half of the 330,000 Macs sold in Apple’s stores were to people who were new to the Mac OS,” according to TechBlog’s Dwight Silverman.

“A 50 percent newbie rate is remarkable, but likely is not sustained across all of Apple’s sales channels,” he continues. “Chances are it’s lower online and certainly through its business resellers, but it may approach 50 percent in other retail outlets, such as Best Buy and what’s left of CompUSA.”

So it’s that human touch, it seems, that is making people take make the leap away from Windows. Of course, anybody who’s seen the Mac-PC commercials might have guessed that.