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Tony Lawrence is running a good article on trying to convince the common man to purchase a Mac. He shares an anecdote about his neighbor who is looking into buying a new computer, but wants to make sure he can use the Internet and Microsoft Excel.

“He may actually think that Microsoft Excel is required for him to produce a spreadsheet. I needed to get back to work, so I didn’t want to get into a long explanation of available options for “Office-like” apps, so I just quickly said something to the effect that yes, he could do spreadsheets with a Mac and left it at that,” writes Lawrence.

The interesting thing, however is that Lawrence makes it abundantly clear that his neighbor is a very smart man. He’s not talking about just some completely naive person. That’s kind of the point of the whole story. Many people tend to feel that they’ll be losing some capabilities by using a Mac rather than a Windows-based PC.

How do you convince the average joe that they should by a Mac over a PC?

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