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Even though Apple thinks a modern PC like the newly updated iMac can’t be too thin or too powerful, one group thinks the ‘too thin’ message is too powerful to present.

Some people have a problem with the tagline for the new iMac:

The Alliance for Eating Disorders Awareness reacted today to the new Apple Inc IMAC Campaign, “The new iMac. You can’t be too thin. Or too powerful.” The Alliance questions, “What kind of message is Apple sending our youth with an ad campaign of this nature?” 

The Alliance is concerned that the new IMAC Campaign, while well intentioned, has the potential to push a young girl with low self-esteem into a deadly disease or trigger a person struggling with recovery back into the throws of an eating disorder. “The negative implications are too numerous to count. There must be a better way to sell computers then to utilize this dangerous slogan,” said Ms. Kandel.

I wonder what they think of this line from the iMac’s Design page: “Brains and beauty come together in this amazingly slim, desire-evoking, all-in-one design.”

Via Yahoo News

Posted in Hardware, Opinion |