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More Retailers Adding iPhone Apps to Promote Their Business

The latest trend in comestibles these days is to get it organic. Meanwhile, iPhones are pretty much sweeping the tech world. Combine them, and what do you get? Gluten-free techies roaming the aisles looking for tofu and vegan burgers? Quite possibly. Let’s make that actually.

While Whole Foods Market is attracting food-snobs in droves, the marketing department has apparently also noticed that many of their customers are also up on the latest tech trends, too. In response, Whole Foods has developed the Whole Foods iPhone app that gives users the directions to the closest Whole Foods Market, allows them to check store hours, find out the local specials, grab a recipe for dinner, and investigate the nutritional information for the grilled salmon they’re having for supper. Since the app is free, it’s obvious that Whole Foods isn’t using it to generate revenue. They’re using it to whet appetitesand funnel more customers in for grocery shopping.

Whole Foods Market isn’t the only tech-savvy company that has married technology with food. Dunkin’ Donuts has done the same. Passionate coffee lovers can’t resist, even if their marketing strategy is a bit more direct than Whole Foods. Rather than obliquely suggest that customers buy food at their store, Dunkin’ Donuts virtually demands it. With the app “Dunkin’ Run” coffee-loving iPhone users can take office coffee orders right on their iPhone. As if that’s not enough, other Dunkin’ Run users will receive alerts when someone is planning a run to the shop, and orders can be placed online-right from the interactive online menu.

As other cuisiniers, restaurant owners, and food chains get caught up in the world domination of apps for everything, we may find more eager shoppers at our coffee shops and grocery stores, wandering the aisles-iPhone in hand.

Posted in iPhone, iPhone Apps |