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“The Apple Way”…A Great Book
I recently finished reading “The Apple Way” by Jeffrey L. Cruikshank. It is a great book about the triumphs/mistakes that Apple has made on the business side. So rather than a technology or chronological history, it tells about their business decisions and how they created a hugely popular company by “thinking different.”
I wrote a guest post about this on the Business Book Blog. You can read more about the book here.
April 11th, 2006 at 2:12 am
I’m currently reading this book, and apart from a few factual inconsistencies, it’s great. It must have been quite some work relating to Apple events to management ideas.
When I’m done, maybe I’ll have more to say
lol