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For the first time in MacBook Pro history, there aren’t enough MacBooks to satisfy customers. Since Apple unleashed the newly redesigned MacBook pro on the market recently, consumers have been pulling them off the shelves faster than Cupertino is sending them out. Now, Apple’s online store reports a week-plus delay for the shipping date of their MacBook Pro. Not only is it selling out from Cupertino; it’s selling out of Apple’s brick-and-mortar stores, too.

The sales spike seems odd as consumer trends depict the netbook being the new in for computer purchasing. While the MacBook Pro is slim and trendy, it’s no netbook, especially with its wallet-punching price tag. The basic 13-inch version starts at $1,199. While it’s still a bargain for the amount of muscle the MacBook Pro brings to the game, that’s a sharp increase from the $200-or-so cost of a decent netbook.

So why is the MacBook Pro selling so well? There are several reasons. For one, ‘tis the reason for back to school computer buying. Apparently, students aren’t as keen on starting school with a dumbed-down netbook. Apple, which is king on college campuses, lured in young users with its iPod, and now has them hooked when the time has come to buy a machine for college.

The other reason has to do with consumer optimism. “Recession” and “current economy” are boring news by now. With a decent-sized bank account and a hope for the future, consumers are more willing to spend a bit more to get a bit more.

And in the case of the MacBook Pro, they are getting a bit more. Which leads me to the primary reason why MacBook Pros are selling so well: it’s simply a good computer.

Apple added features to the MacBook pro that many users find irresistible. Ratings demonstrate the appeal over several key features of the new MacBook Pro, some of the same features that made me smile as I began to use the new machine recently. The handy SD slot makes it ten times easier to load or unload data to and from cameras and mobile devices. The eye-catching aluminum unibody is not only eye-candy; it’s also very sturdy. With touchpad advances, the new Macs outstrip any other laptop tracking devices. As far as speed is concerned, the MacBook Pro continues to exceed expectations. Battery life is, perhaps, one of the most glorious aspects of the MacBook Pro. Even running multiple applications full-steam ahead, the MacBook Pro keeps battery runtime close to an astonishing seven hours.

Thus, the sellout is no big surprise. Although speculation is still rampant concerning a smaller device from Apple, it seems the MacBook Pro is doing just fine without it.

Posted in Hardware |