What We Can Surely Expect At Macworld


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Oh, how the Macworld cycle turns. While everyone else is making predictions about what will be released at Macworld, I give to you my predictions on what will really happen. You are (almost) guaranteed on these:

  1. In the next few days you’ll see sites announcing that they’ll “have live coveraged from the Steve Jobs Keynote.” Of all those that are announced, half of them will be able to get the means to do it. Of the half that will have means, most of those will not load within a few minutes of the show starting.
  2. One of the next generation products will have stripped a feature, port, or ability of it’s predecessor. This will cause an outcry on blogs and Apple websites. We’ll have all forgotten about it a month later. The “mistake” by Apple will turn out to be just fine and probably a hit.
  3. Steve Jobs will use the phrases “Boom”, “We have some exciting things to show you today”, “We’re really excited about this product”, and everyone’s favorite, “There is one more thing.”
  4. We’ll wonder if Jobs is retiring soon because a) he looks ill b) he’s grooming a replacement on stage or c)he’s going to become a CEO of another company. (e.g., Disney) Later, we’ll realize that we were once again being a little crazy.
  5. The evening after the Keynote, someone will post online that they had “inside information” that a key product was pulled at the last minute. The source will usually be an “Apple employee I met at the party.” Everyone will want more, wondering if they should spend their money now or wait until the “next thing.”
  6. The line for the keynote (that will get growing at 4am) will have three things happening. First, everyone will be regurgitating the rumors even though all of us read the same sites. Second, everyone will be parading their iPods and laptops even though in an hour they will look very outdated. And lastly, everyone will be cordial and friendly for the few hours you’re together, but when it comes time to go from the North Hall to the South Hall, it’s a regular stampede. Whatever you do, take the stairs and not the escalator. Trust me on that.

Did I miss anything?

Like the rest of you…I can’t wait for all of this to happen. I’ll be at Macworld with Macminicolo.net and I’ll be enjoying every minute of it.

2 Responses to “What We Can Surely Expect At Macworld”

  1. Janssen Says:

    For phrases Steve Jobs uses, you missed “I can _________, if I want to,” which he uses about a million times in every demo.

  2. Shah Says:

    Brian,

    Awesome post! Very refreshing. I couldn’t have said it better myself.

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